AI: Articulate
Intelligence
Intelligence
AI: Articulate Intelligence is first and foremost a type specimen for IBM Plex. While rebranding their AI, Watson, got the company thinking about Typography. Or rather, whether typography can be cognitive. they wanted to develop a typeface that would give their AI character and personality, thereby making it more human. While this just remained a concept, it was the starting point for IBM to start thinking about developing their own typeface - IBM Plex.
AI: Articulate Intelligence is a type specimen for IBM Plex using this idea of cognitive typography as a subject point.
A copy of this specimen can be bought here.
Brief Featuring: Editorial Design
AI: Articulate Intelligence is a type specimen for IBM Plex using this idea of cognitive typography as a subject point.
A copy of this specimen can be bought here.
Brief Featuring: Editorial Design
AI: Articulate Intelligence uses poetry typeset in IBM Plex to display the typeface. While poetry usually seeps out emotion, the poetry featured in this book is ‘written’ by artificial intelligence. While the poetry is non-sensical in most cases, it tends to be somewhat haunting.
This book starts off as a normal poetry book but as you go along, the pages start to break down. Glitches show up in the text. The layout starts to get a bit wonky. This is reminiscent of how the AIs also break down as they create poetry to deliver these strange clumps of symbols that have been formatted.
The poetry book displays these weird errors (that are actual outputs from the AI) towards the middle, showing a complete visual and literal breakdown of text. As one continues further, the poems start to come back together, and become whole again. The book finishes off with a complete poem.
While looking into the editorial nature of working with a book, the type specimen also features a few ‘digital’ features, thereby trying to combine both editorial and digital design. The digital features include the way the type is set in the page furniture and an editorial ‘scroll bar’.
The images used are all of vintage computers, linking to the design influences of older typefaces such as Bodoni and Helvetica on IBM Plex, as well as linking to a time where computers needed lots of time, money, space and manpower to run them. It is a contrast to today where we are slowly starting to depend more and more on our phones and computers, maybe letting AI run us?
